For Tour Operators1 min read
Tracking Tour Performance, Traffic & Conversions
Understand which tours perform best and where your traffic comes from.
On this page (4 sections)
Tour Performance
The Tours tab shows performance metrics for each of your tour listings, including views, inquiries, and conversion rates. Use this to identify your best-performing tours and optimize underperformers.
Traffic Sources
The Traffic tab breaks down where your visitors come from:
- Organic search — Visitors from search engines like Google
- Direct — Visitors who typed your URL directly
- Social — Visitors from social media platforms
- Referral — Visitors from other websites
Conversion Tracking
Track how many visitors convert to inquiries, and how many inquiries convert to accepted quotes. This funnel view helps you identify where to focus your improvement efforts.
Device & Geography
See what devices your visitors use (desktop vs mobile) and which countries they are from. This helps you tailor your content and marketing strategy.
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