For Tour Operators1 min read
Lead Scoring: Prioritizing Your Best Inquiries
Understand how AI lead scoring helps you focus on the most promising inquiries.
On this page (4 sections)
What is Lead Scoring?
Lead scoring uses AI to analyze each inquiry and assign a quality score: Hot, Warm, or Cold. This helps you prioritize which inquiries to focus on first.
How Scoring Works
The AI uses a variety of factors, including the inquiry itself, to assess the traveler's likelihood to book. It then classifies the inquiry as Hot, Warm, or Cold so you know where to focus your time.
Using Lead Scores
- Hot leads — High-intent travelers ready to book. Respond immediately with a personalized quote.
- Warm leads — Interested travelers who need more information. Respond promptly with helpful details.
- Cold leads — Early-stage researchers or lower-quality inquiries. Respond with general information.
Scoring an Inquiry
Open an inquiry and click "Score Lead" to have the AI analyze and score it. The score appears as a badge on the inquiry card. This feature is available on plans that include lead scoring.
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